Privacy Policy

This is the Privacy Policy of Elite Concepts (EC) designed to inform you on how we collect, use, disclose and safeguard your personal data. This Privacy Policy describes the privacy practices of EC for the data we collect through various channels, such as:

When you use and interact with websites operated by us (the “Websites”).
When we e-mail you HTML formatted communications.
When we collect details upon membership application.
Collectively, we refer to the Websites and offline channels as “Services.”

By using the Elite Concepts Dining app, you agree to terms and conditions of this Privacy Policy.

This Privacy Policy may change from time to time. Your continued use of our Services is deemed acceptance of such changes, so you should check this page periodically for updates.


“Personal Information” is any information that can either directly or indirectly identify you as an individual. As we strive to provide you with the optimal guest service experience, we may collect Personal Information in accordance with the law, such as:

Your name, gender, contact details, personal dates (such as birthday, anniversary etc), interests, and related information necessary to fulfil special requests.

Information you provide regarding your marketing preferences, or in the course of participating in surveys, contests or promotional offers.

Details of transactions you carry out through our venues for CRM and rewards purposes.

If you submit any personal information to us or our service providers about another individual (for example referring a friend), you represent that you are authorised to do so and permit us to use the information in accordance with this Privacy Policy.


We (or third party data processors, agents and sub-contractors acting on our behalf) may collect, store and use your personal information through:

Direct interactions – You may give us your information by filling in forms via our Website or partner website or by corresponding with us or one of our partners in person, by post, phone, email or otherwise. This includes personal data you provide when you:

Make an inquiry.
Make a reservation.
Book an event.
Subscribe to a marketing list.
Enter a competition, promotion or survey.
Participate in a survey.

Automated technologies or interactions – As you interact with our or our partner websites, we may automatically collect technical data about your equipment, browsing actions and patterns.

We collect this personal data by using cookies, server logs and other similar technologies.

We may also receive technical data about you if you visit other websites employing our cookies. Typically, the data we collect automatically does not reveal your specific identity or directly relate to an individual; however, to the extent that it does reveal your specific identity or relate to an individual, we will protect the information in accordance with this Privacy Policy.

We collect data through these automated technologies and interactions from:

Your browser or device – We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), Mobile phone type (Android or IOS), and mobile model, screen resolution, operating system name and version, device manufacturer and model, language, and internet browser type and version.

Cookies – Cookies are small pieces of information that are stored in a browser-related file on your computer’s hard drive when you visit our site. We use cookies to collect and maintain aggregated data (such as the number of visitors) to help us see which areas are most popular with our users and improve and update the content on our website.

Cookies also allow you to login without typing the registered e-mail address or registration number and password. We also use them to deliver information and fresh content specific to your interests. Cookies are widely used on most major sites. If you do not want data collected with cookies, you can learn more about controlling cookies at: You can choose whether to accept cookies by changing the settings on your browser or, if you are an EU resident, by managing your settings using our preferences tool. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Online Services. For example, we will not be able to recognize your computer, and you will need to log in every time you visit. You also will not receive advertising or other offers from us that are relevant to your interests and needs.

Analytics – Google Analytics is a web analysis service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Websites. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can learn about Google’s practices by going to and opt out by downloading the Google Analytics opt out browser add-on, available at

Your IP Address – We collect your IP address, a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Online Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Websites. We also may derive your approximate location from your IP address (Geolocation).

Aggregated Data - we may aggregate data that we collected, and this aggregated data will not personally identify you or any other user.


We use your Personal Information to provide you with our Services, to develop new offerings and to protect EC and our members. Certain Services we provide will require you to provide select Personal Information to us. If you do not provide the necessary Personal Information, we may not be able to provide the requested Services to you. Subject to applicable laws, we may collect, use and disclose relevant portions of your personal information to perform the following activities.

Process information received from our Website regarding inquiries or submitting registration forms, process bookings, manage our relationship with you, notify about changes to our terms, ask you to leave a review or take a survey, send confirmations and pre-arrival messages, provide customer service (e.g., reservations etc.), for internal administrative purposes necessary for our legitimate interests (to keep our records updated, manage our operations, ensure we keep you informed and are responsive to your questions and needs, and assess customer feedback so we can continue to improve our services to you), personalise our services to your personal preferences.


We reveal personal information about you to unaffiliated third parties only if you request or authorise it.

The information is provided to comply with the law, applicable regulations, court orders or subpoenas, to enforce our Terms of Use or other agreements, or to protect our rights, property or safety – or the rights, property or safety of our users or others (e.g., to a consumer reporting agency for fraud protection).

The information is provided to our agents, outside vendors or service providers to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, processing orders, bankers, auditors, etc.)


Your information, including Personal Data, may be transferred to, and maintained on, computers located outside Hong Kong where the data protection laws may differ than those from Hong Kong.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy, and no transfer of your Personal Information will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.


We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. As such, we have put in place procedures to deal with any suspected personal data breach, and we will notify you and any applicable regulator of a breach where we are legally required to do so.


We will retain your Personal Information only for as long as necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.


Use of this website or any of our mobile applications signifies your consent, and whose information you submit (if any) to this online Privacy Policy, including the collection and use of information, as described in this Privacy Policy, and also signifies agreement to the Terms of Use. Do not continue to access and use the website or any of our mobile applications if you do not accept the terms of this Privacy Policy.


ECaims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Information we hold about you, object to our processing, and/or if you want it to be removed from our systems, please contact us at

If you no longer want to receive marketing related e-mails, you may opt out anytime contacting us directly by indicating within the Elite concepts dining App or by clicking the unsubscribe button located at the bottom of every marketing e-mail.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights afforded to you by the Global Data Protection Regulation (“GDPR”).


We reserve the right to change this Privacy Policy at any time. Notice of changes will be published on this page. Changes will always be prospective, not retroactive. If you have questions about our policies, please contact